May 1, 2025
Abraham Lincoln High School Celebrates 65th Anniversary with Bold Branding Launch
DENVER, CO – Abraham Lincoln High School (ALHS), a cornerstone of the Denver Southwest community since 1960, proudly marks its 65th anniversary with the launch of a refreshed brand identity. This milestone underscores ALHS’s enduring commitment to empowering students and shaping futures while embracing a vibrant new chapter.
The branding launch introduces a modern logo, updated school colors, new website, and a unifying tagline: “Lancer By Design.” These elements reflect the school’s legacy of resilience, innovation, and Southwest Denver pride, while signaling its forward-looking vision for the next generation of students.
“For 65 years, ALHS has been a place where students discover their potential and build their dreams. I have been fortunate enough to start my teaching career at Lincoln and have devoted my educational career to Southwest Denver” said Principal Bravo. “This branding launch honors our history and renews our promise to inspire excellence, foster leadership, and strengthen our community, as we say Once A Lancer, Always A Lancer”
Since its founding, ALHS has evolved into a vibrant hub of opportunity, delivering strong academics, diverse career pathways, and a wide array of extracurriculars that equip students for college and beyond. The school’s celebrated sports programs have also shone brightly, producing championship victories and nurturing professional athletes who have gone on to excel on national and global stages. The 65th anniversary branding launch reaffirms ALHS’s commitment to fostering an inclusive, high-expectation environment for all Lancers in Southwest Denver, where academic, athletic, and personal success thrive together; that is the vision of Lancer By Design.
Rebranding Action Items for the Next 2 Years
Lancer Athletics: Recruit and Develop Coaches
Enhance the athletic program by recruiting skilled coaches and providing professional development to elevate coaching quality, ensuring continued success in producing competitive teams and College ready athletes.
Restore History of Past Years
Celebrate ALHS’s 65 years of existence by creating a historical archive, including memorabilia, alumni stories, and key milestones. Host events and exhibitions to honor the school’s legacy and engage the community.
Model of Distributed Leadership
Implement a distributed leadership framework to empower staff and students, fostering collaboration and shared responsibility across academic and extracurricular initiatives.
Adopt the “Relay Model” for Observation, Feedback, and DDI
Introduce the “relay model” to streamline observation and feedback processes, integrating Data-Driven Instruction (DDI) to enhance teaching effectiveness and student outcomes.
Re-evaluate and Restructure Student Behavior
Review and update student behavior policies to promote a positive, inclusive school culture. Implement restorative practices and support systems to address behavioral challenges effectively.
New Gym Floor with the New Logo
Install a new gym floor featuring the updated ALHS logo, symbolizing the rebranding effort and reinforcing school pride in the athletic program.
Families, alumni, and community members are invited to join the celebration by visiting https://alhs.dpsk12.org/ and embrace the new vision of Lancer By Design for the next 65th Years.
About Abraham Lincoln High School
Located in southwest Denver, ALHS serves a diverse student body with a focus on academic rigor, career readiness, and community engagement. Part of Denver Public Schools, ALHS has been a proud home to Lancers for 65 years.
Media Contact:
Javier Bañuelos
Communications Specialist
Abraham Lincoln High School
Phone: 720-423-5000
Email: AskALancer@dpsk12.org