Policies and Procedures
Policy DF- Revenue from Non Tax Sources (Sponsorship of District/School Programs, Events & Activities)
:::Policy DF- Revenue from Non Tax Sources (Sponsorship of District/School Programs, Events & Activities)
It is the policy of Denver Public Schools to aggressively seek to enhance revenue from non-tax sources through negotiated sponsorship agreements between the school district and commercial entities. While the district benefits financially from such a relationship, commercial entities in return may receive certain mutually beneficial considerations.
Such sponsorships shall be negotiated by the Superintendent or his designee and approved by the Board of Education. All sponsorship agreements shall assure appropriate program and visibility throughout the district and equitable distribution of revenues.
In a sponsorship agreement, a company pays a premium or provides some economic benefit to the district in exchange for recognition. In a preferred provider contract, a company pays a premium or provides economic benefit in exchange for the right to be the sole provider, at the most competitive prices, for goods or services purchased by the district. Sales of goods and services to the district and contributions or donations made to the district that do not include additional, negotiated conditions are not covered by this policy and are governed by the purchasing and gifts and donations policies.
No agreements for sponsorship shall be made with commercial entities that promote products or services that are inconsistent with the mission and image of Denver Public Schools as determined by the Board of Education to include but not be limited to alcoholic beverages, cigarettes, illegal drugs, condoms, religious or political interests, or other controversial items. Individual schools or departments must receive the approval of the superintendent or his/her designee prior to entering into negotiations with second party business (brokers).
District-level Sponsorships
These sponsorships include the following components:
* involve local, state or national commercial entities
* are exclusive, in that the sponsor is the only vendor allowed for a product throughout the district
* carry a high level of district-wide visibility
* are renewable, contractual agreements with a 1-5 year expiration date
* offer a minimum of $100,000 in benefits to the District.
District-level sponsorship opportunities include, but are not limited to: arts programs, academic programs, athletic programs, and special projects.
School-Based Sponsorships
These sponsorships include the following components:
*involve local commercial entities
*do not conflict with exclusivity agreements within the district
*have district approval for any visibility components involved
*offer a minimum of $10,000 in benefits to the school with ongoing annual visibility for the sponsor
*offer less than $10,000 in benefits to the school but are limited to single season/event visibility.
*can be negotiated by the principal with the approval of the superintendent or his/her designee.
The Superintendent may promulgate any additional procedures needed to implement this policy.
Cross References: KCD - Public Gifts/Donations/Grants to Schools
KH - Solicitations in the Schools
KHB - Advertising in Schools
DJB - Purchasing Procedures
Legal Reference: C.R.S. 22-32-110(1)(y)
Adopted: February 18, 1999
Revised: February 20, 2003
