Since 1934, DPS Credit Union has symbolized legendary customer service, financial expertise and quality products in the Denver area. Now, armed with an amazing new logo design and an amazing new look, DPS Credit Union is set to unveil its first major branding effort, and you’ll be amazed.

Proof of DPS Credit Union’s unparalleled customer service, amazing rates and abundance of products and services was gathered from focus groups, mystery shopping and an extensive marketing audit. Research concluded that DPS Credit Union offered some of the best rates in the nation; faster, friendlier service, and consistently takes extra steps to assist its members in obtaining a sound financial relationship.

To communicate to its audience that they will find the same products and services of virtually any bank, and find that DPS Credit Union is personable, community-oriented and offers the legendary service they desire, the Credit Union has launched a new branding campaign, introducing a new tagline to exemplify their service, “You’ll be amazed at what DPSCU can do for you.” The objective of the campaign is to communicate to people that a DPS Credit Union relationship is deeper than the average banking customer because they offer all members their legendary service and members are owners of the Credit Union.

“We’re very excited about our new look,” said DPS Credit Union President and CEO, Alan Peppers. “This campaign will enhance an awareness of the DPS Credit Union brand by creating a more dynamic image that will be easily recognized by members and potential members throughout Colorado.” The Credit Union, originally named Denver Public School Employees Credit Union, has evolved its name to DPS Credit Union. Coupled with the branding campaign, the name change is aimed to attract people with more than just an affiliation with Denver Public Schools District 1.

The branding campaign, created and managed by the Denver-based Solis Group, DPS Credit Union’s agency of record, will include a logo evolvement, new tagline and a creative print campaign. The campaign will introduce multiple direct mail pieces, supported with statement inserts, point-of-sale and additional tactics such as community articles, newsletters and relevant messages on monthly member statements. The Solis Group unveiled the new brand to members at the Credit Union’s kick-off party on Feb. 6 in Denver.

“Anyone can claim that they offer good service because it’s hard to measure,” said Solis Group Account Executive Heather Ohmert, ”DPS Credit Union offers legendary service that’s tangible, members can touch it, feel it. The new identity will encourage current and potential members to utilize DPS Credit Union as their primary financial institution,” she added.

Founded in 1934, DPS Credit Union has total assets of almost $500M and is the 6th largest Credit Union in Colorado, serving over 35,000 members. The Credit Union has over 40 branches and 350 no-surcharge ATMS throughout Colorado. In April 2003, it will open an additional branch in the Lowry community. For more information about DPS Credit Union, please visit its web site at www.dpscu.com.

The Solis Group, established in 1987, is a Denver-based full-service advertising and public relations agency with extensive general and niche market expertise. Its client experience includes Qwest Communications, Papa Murphy’s International, Quizno’s, Banco Popular, AARP and Metris Companies.

For more information, please call Angee Jackson, 800-285-7097, ext. 27.